Marketing the Unknown: Developing Market Strategies for Technical Innovations Paul Millier

ISBN: 9780471986218

Published: July 9th 1999

Hardcover

248 pages


Description

Marketing the Unknown: Developing Market Strategies for Technical Innovations  by  Paul Millier

Marketing the Unknown: Developing Market Strategies for Technical Innovations by Paul Millier
July 9th 1999 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 248 pages | ISBN: 9780471986218 | 5.53 Mb

In a world of ever increasing technological innovation, the big problem for any industry is the launch of a product. What is the process to follow? How do you choose or transform markets in order to have a successful launch?

In this book, PaulMoreIn a world of ever increasing technological innovation, the big problem for any industry is the launch of a product. What is the process to follow? How do you choose or transform markets in order to have a successful launch? In this book, Paul Millier has developed the techniques of a marketing strategy which can be applied to products which do not yet exist in the market place and for markets which themselves do not yet exist.

He lays down firm principles to guide systematic and constructive plans for the marketing and development of technological innovations.



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